I worked as a member of UNC's Visual Language Lab to research the millennial generation's feelings toward nuclear power. We found that millennials were largely apathetic towards nuclear energy, which gave us the opportunity to make them care. We took our findings and implemented an activation on GE Hitachi's brand.
This new nuclear technology has safety features that nuclear reactors we know of today do not have. I created the website's main diagram to explain how the PRISM nuclear technology works and the ways in which it is safer.
I also coordinated four other designers to ensure continuity in our graphics. This meant paying attention to small details like the width of strokes and the type of arrowheads we used.